The Chartered Institute of Public Relations has awarded the RAF Museum an Excellence Award for its ‘Raising the Dornier’ campaign.The Awards Night, at London’s Old Billingsgate on Tuesday 17th June, saw approximately 800 guests gather to celebrate over 150 leading Public Relations consultancies, teams and individuals competing to win 30 prestigious CIPR Excellence Awards.The Museum won its award in the ‘Not-For-Profit’ category for the ‘Raising the Dornier’ campaign. Headed up by the Museum’s PR Manager – Ajay Srivastava, the Dornier story garnered front page coverage across the globe and included live broadcasts of the aircraft being lifted from the waters of the Dover Straits.
Citation from the CIPR:“Changing the culture of an organisation to work positively with the media is central to any PR operation and a major reason for this entry winning. This excellent campaign, with its detailed planning and using limited staff and budget resources, carefully managed internal and external expectations. Successfully planning for weather interruptions when lifting an aeroplane from the bottom of the sea and keeping the media on side lifted the image of the RAF Museum not only in public but also among the museum community. PR that prompts a donation from across the Atlantic when funds are running out due to the weather is good PR.”
RAF Museum PR Manager, Ajay Srivastava:“The Dornier campaign was an exhilarating, once in a life time experience which ultimately led to phenomenal worldwide coverage. It’s wonderful for the Museum to receive this accolade from the CIPR as staff across the board gave their time and efforts to make this a successful campaign. . We now look forward to our future campaigns with even more passion.”
- www.rafmuseum.org
- Follow the museum on Facebook – RAF Museum
- Follow the museum on Twitter – @RAFMUSEUM
- Open daily from 10am
- Admission to the Royal Air Force Museum is free of charge.
Related Articles
Born in Milan, Italy, Moreno moved to the U.S. in 1999 to pursue a career as a commercial pilot. His aviation passion began early, inspired by his uncle, an F-104 Starfighter Crew Chief, and his father, a military traffic controller. Childhood adventures included camping outside military bases and watching planes at Aeroporto Linate. In 1999, he relocated to Atlanta, Georgia, to obtain his commercial pilot license, a move that became permanent. With 24 years in the U.S., he now flies full-time for a Part 91 business aviation company in Atlanta. He is actively involved with the Commemorative Air Force, the D-Day Squadron, and other aviation organizations. He enjoys life with his supportive wife and three wonderful children.
Be the first to comment
Graphic Design, Branding and Aviation Art