PRESS RELEASE
The Intrepid Sea, Air & Space Museum, which opened its doors more than four decades ago in 1982, will now be officially named the Intrepid Museum, reflecting the next phase in its evolution as a leading cultural institution. The Museum also introduces a new logo, website and messaging that continue to honor and pay homage to its storied past and all who served aboard Intrepid, while also reflecting the Intrepid Museum’s commitment to remaining dynamic and relevant for generations to come.
The new icon is a stylized depiction of the aircraft carrier Intrepid as seen from the bow. It is framed by three color panels that suggest the Museum’s collection of space vehicles (black), seafaring vessels (sea blue), and aircraft (sky blue).
The logo features three pillars that represent different manifestations. While “Sea,” “Air” and “Space” are literal, reflecting the types of artifacts in the Museum’s collection, the pillars also guide efforts to serve visitors, whether in-person at the Museum or through digital programming. They embody that the Intrepid Museum is “Bold,” “Dynamic” and “Immersive”; the Museum’s content depicts the “Past,” “Present” and “Future”; as a cultural institution, it upholds its core values of ”Integrity,” “Innovation” and “Inclusivity”; and that it always stays true to its founding mission to “Honor,” “Educate” and “Inspire.”
“As we’ve grown and evolved as a museum, it became clear that our brand needed to evolve with us,” said Susan Marenoff-Zausner, president of Intrepid Museum. “The new, more contemporary design of our logo broadens our ability to define ourselves, becoming less limiting and allowing us to elevate the perception to meet who and what we are. This refreshed iconography and name better capture where we are today and where we aspire to be, while also providing exciting opportunities to expand our reach.”
In conjunction, the Museum also launched an updated website at IntrepidMuseum.org, with design features that reflect the new logo and color scheme, improved ticket functionality, and enhanced navigation for both desktop and mobile. The simplified name and new logo are accompanied by a new tagline that incorporates our visitor experience: “Be Curious. Be Inspired. Be Intrepid.”
“For more than 40 years, the dedicated Intrepid Museum team has diligently carried on the legacy of all who served aboard USS Intrepid,” said Al Schumacher, who served on USS Intrepid from 1971-1973 and is president of the USS Intrepid Former Crew Members Association. “I am proud of how the history of the ship, its innovations, and the stories of its crew continue to educate and inspire people of all ages, and I am delighted about the new logo. It duly pays tribute to our history, while also helping to ensure that these important stories live on.”
The Intrepid Museum worked with Tronvig and GreyBox Creative in support of its rebrand initiative. “It’s an honor to help shepherd the brand metamorphosis of a New York City icon,” said James Heaton, founder of Tronvig.
The new logo simplifies the shape of the bow of the ship, which is the view most people encounter when approaching the Museum’s entrance. When this shape is rotated, it cleverly transforms into the silhouette of an aircraft in flight and a spacecraft ascending into the sky. “When I saw the ship transforming into a jet and a spaceship, I knew we had landed the concept,” said Vincent Fatato, president of Greybox Creative.
The Intrepid Sea, Air & Space Museum is dedicated to the exhibition and interpretation of history, science, and service as related to its home aboard the aircraft carrier Intrepid, a National Historic Landmark. As you explore the Museum you will be able to examine original artifacts, view historic video footage, and explore interactive exhibits. For more information, visit www.intrepidmuseum.org.
Nice logo, but I will not forgive the museum for its handling of the Enterprise shuttle test article.
First, they damaged a wing while barging it to NYC and then they’ve had at least one failure of the inflatable tent where they display it on deck, leading to further damage of the vertical stabilizer.
NASA set the terms for storage and exhibition when they awarded this aerodynamic test article and the other shuttles to museums. Intrepid has failed to meet them. The Enterprise should leave intrepid and go to the National Museum of the United States Air Force in Dayton where; 1) it would be the only shuttle not on a coast; and 2) it could actually be preserved for the future.
I also would like to see the shuttle removed from the flight deck of Intrepid but for a much different reason.
It ruins the sleek look of her design and clutters up the the aft section of the deck.
Also prohibits anyone from access to a large portion of the aft section of the ship.My feeling is the there should be a return to paying more attention to why the ship exists to begin with.Her service in WW2.
The men who served during this time are all but gone.
The only ones left to preserve their experience are the curators and caretakers of the ship.
There should be more representation of the aircraft that flew from her decks then.
I hope to see this if and when Enterprise is relicated.
Here is a suggestion:
Put the shuttle on the pier next to the ship.
No room?
Get rid of the concorde.
It has no relevance being there.
Thank you.
First of all the scheduled day that the shuttle was to be placed on deck had to endure 35 mph winds that were relentless!! It took double the time for the crews to this. You have no reason to criticize!! I was on the flight deck watching the whole event!! The flesh colored dome tent as ugly as it was didn’t anticipate the biggest hurricane to hit it!! If it had sharp angles it wouldn’t of withstood Sandy!!
You are 100% correct! The Enterprise’s preservation would be best accomplished at the National Museum of the Airforce. The Intrepid Museum is far from the best location for any of the shuttles.
I was there for the Saiki turnover ceremony and wrote the US Navy article about it. I’m glad to see the artifacts are back on Intrepid and the story is still being shared. I hope the pilot is someday found.